Tuesday, November 10, 2009

Callouts: the Quiz

In magazine or book publishing, a callout is a quote or fragment of text extracted from an article that has been set apart in a larger or contrasting font. It is often used as a design element to break up a page while also serving as a mechanism for hooking a reader more deeply into the story.

What follows is a multiple choice quiz. See if you can match the callout to the magazine it was extracted from.

1. “Publishers only want to save on printing costs and lock in a path from their hard disk to your wallet.”
a. Wired
b. TNR (The New Republic)
c. Technology Review

2. The management of the human genome should not be left to powerful business players, lawyers or scientists to resolve alone.
a. Wired
b. Popular Science
c. Technology Review

3. RCA used its patent portfolio to quash competition and lay the foundation for a broadcasting monopoly.
a. Wired
b. Technology Review
c. Popular Mechanics

4. Craigslist is Firmly Stuck in 1999, Just the way Craig and Co. Like It
a. Wired
b. Technology Review
c. The New Republic

5. Entire markets have been transformed by products that trade power or fidelity for low price, flexibility, and convenience. –Erin Biba
a. Wired
b. Popular Science
c. Technology Review

6. “We’re having many fewer accidents, but the ones we do have are being caused by threats much harder to detect,” says James Pardee, the director of the FAA’s new Accident Investigation and Prevention Service.
a. Wired
b. Popular Mechanics
c. Popular Science

7. A stripper turned screenwriter pens a flick that’s taking off.
a. Wired
b. The New Republic
c. Harvard Business Review

8. As construction on the Burj Dubai began – with one floor added every three days – the client kept asking: Can it be taller? Taller still?
a. Wired
b. Popular Science
c. Harvard Business Review

9. The demo was not going well. Again.
a. Wired
b. Technology Review
c. Harvard Business Review

10. People who have mastered their emotions are able to roll with the changes. They don’t panic.
a. Wired
b. Technology Review
c. Harvard Business Review
Well, did any of the callouts make you want to read the articles? If so, here are the answers.

1: Technology Review (letters to the editor page); 2: Technology Review; 3: Technology Review; 4: Wired; 5: Wired; 6: Popular Mechanics; 7: Wired; 8: Wired; 9: Wired; 10: Harvard Business Review

In the meantime, have a great day. May your inner sun be ever rising. But if there's a temporary storm, roll with the changes and don't panic.

And if you like quizzes like this, maybe we'll do it again sometime.

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