Ron Brochu: No Holds Barred

I'm still not sure how our paths first crossed, but it was our writing vocations for sure. What I do recall was a that Ron Brochu was a journalist serious about his craft. Over the years we have routinely met for lunch to compare notes on the writing life.

I'd like to imagine that all writers are like me, they respect anyone who writes and keeps writing even when it all feels so futile at times. Are we filling the world with too many words? Well, there are stories that still need to be told. And many that bear repeating to a new audience.

The original title for this blog entry was going to be "Journalism in the Internet Age and Other Adventures" because Ron has been in a perfect position to see the Internet's raw power as it has run roughshod of the newspaper industry. Take a minute and listen up.

ennyman: Can you briefly outline your career path as a writer?
RB: It began at Denfeld High School and continued at UMD, where I became business manager, then entertainment editor and editor in chief at the campus newspaper.

I lived in Minneapolis after graduation, freelancing for the Southside Newspaper, then in 1978 took a trade magazine editing job at The former Harcourt Brace Jovanovich. During that time, I also freelanced for the Milwaukee Sentinel, Hermantown Star and Duluth Budgeteer. Using those bylines, I landed a part time reporting/photography job at the Superior Evening Telegram in 1984, where I eventually covered government and was assistant managing editor. Wayne Nelson recruited me to BusinessNorth in 1995, where I worked as managing editor but also learned pagination, graphics and a host of business software skills. Two years later, I moved to the Budgeteer News, where Murphy McGinnis Media moved us to a twice weekly, with dreams of becoming a daily. It became clear we lacked the resources to make that move, so I joined the competition when the Duluth News Tribune opened a Superior bureau in 1999. Worked there as a business writer for about two years, then moved to Duluth, where I covered education for a year before becoming city editor in charge of business, labor, health and environment reporters.

In 2005, the DNT sent me to the Telegram, which Knight Ridder had purchased two years earlier. My mission was to retrain and coach the newsroom staff until a permanent editor could be hired. I soon became that editor and remained in Superior until July 2008, when I was canned for exercising my right to free speech in a private e-mail to my bosses.

ennyman: Getting published is not that challenging for any determined writer producing sufficiently professional work. Getting paid for one’s writing seems a little more problematic. Why is this? Is it a supply and demand issue or something else?
RB: I think it’s more of a problem in Duluth than elsewhere. Compensation here is very low, likely because there are too many publications and they’re all strapped for cash.

As an HBJ editor, I was paying $250-$400 for trade magazine feature articles in 1978, and the Milwaukee Sentinel was paying me about $75 for features. At the same time, the Budgeteer was paying me $10 for each city council story. It hasn’t improved much since then. Last year, I was paying Telegram contributors anywhere from nothing to $50 for weekly columns – whatever they’d take. Contributors to the annual marketing supplement were getting up to $100 for feature stories, which still isn’t much.

ennyman: This (the overall economy) is just a very weak market. How has the publishing scene changed since the advent of the Internet?
RB: Print news publications have lost considerable advertising revenue. They’ve reacted by cutting staff and content, hurting their circulation revenue. Although many have developed a Web presence, few have developed innovative new products that generate sales comparable to advertising revenue. Newcomers have outsmarted print publishers on every front. A few examples include eBay, Craig’s List and Amazon.com. By having customers input orders, these web marketers have drastically reduced the cost of sales. Print publications, particularly newspapers, are strangled by high overhead.

Until they shed expensive labor and equipment costs, print will continue to struggle. The inexpensive Internet model is both a blessing and a curse. Although costs are virtually nonexistent, any idiot can launch a web page and pass off nonsense as truth. It’s extremely difficult to differentiate legitimate Internet journalism from rants and opinion.

ennyman: Sixties writers like Truman Capote and Tom Wolfe used fictional techniques to write about non-fiction themes. I remember a quote by Wolfe that the novel was dead due to reader interest in “reality” and “news.” He later wrote novels like Bonfire of the Vanities, and today bestseller novels continue to rake in millions. Do you think fiction will ever become obsolete?
RB: No. Even though truth can be stranger than fiction, it doesn’t flow as well. A good writer can always weave bits and pieces of truth into fiction that’s far more interesting. That’s not to say novels won’t go electronic, but they’ll definitely continue to exist.

ennyman: I spent a half hour trying to hook up my new HDTV box to a television set last night, and failed. Isn’t this move to digital television the craziest thing yet? Anything you’d like to add to what you have already written? What kind of feedback did you get to your story in the Reader?

RB: For whatever reason, I don’t get much feedback to my Reader stories. The advantages of digital are overblown, in my opinion, at least for audio. I’m not a fan of unintelligible phone conversations, answering machines, MP3 recordings. We’re saving spectrum by cutting quality, then using the excess spectrum to broadcast more dumb sitcoms and even dumber reality shows. To me, the net gain is less than zero.

ennyman: As a former newspaper editor, what are the most shocking things you have seen that no one is talking about today?
RB: Governmental incompetence and waste top my personal list. Most of today’s reporters simply cover meetings and don’t take risks. For instance, they don’t dig into the early retirement benefit costs for police officers and firefighters. They haven’t revealed that Gary Doty has free lifetime medical benefits, even though they’re aware of it. They don’t write about the source of campaign contributions to Rep. Jim Oberstar or Rep. Dave Obey, and links between contributors and votes. In essence, they’re afraid to tackle beloved people and institutions. They’re as phony and incompetent as those they write about.

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