The Art of Artifice: Capitalism and the Events Industry

My first trip to Las Vegas was in 1991. I'd gone to attend a trade show on trade shows at Bally's Convention Center. It was highly informative. For two days my boss and I attended workshops and walked the show floor, absorbing everything we could learn. 

One thing we observed was there seemed to be three pricing tiers in the booth business, just like McDonald's, except that instead of 1, 2 and 5 dollar prices, these structures we priced 5, 50 and 200.... thousands. If you had the money, there was no limit to how much you could spend once you had consultants and architects paid off.

In a similar vein, there was a wide variety of talent you could purchase for you show booth. There are national organizations with models who you can hire for the duration of your show.  Kelly Girls is one such organization, but an internet search will unearth others. There are also magicians you can hire to draw crowds. Who doesn't enjoy a good magic show? This is where the "almost famous" end up, I suspect. 

There are also look-a-likes of famous people whom you can rent to work your booth. A smiling Michael J. Fox stepped over and shook my hand. A veritable twin. Same mannerisms, too. Ever wonder what actors' doubles do when the actor is not working? Yep. You can probably rent him to attract people to your booth. And for a price, you can even have the real person, if you have the bucks.

All these memories came to mind when I saw an email this week about a company called Crowds On Demand. Having been an extra in a Hollywood film, I'm aware that when movies need lots of people for crowd scenes they have systems in place to recruit them. Were you aware that there are systems in place for manufacturing crowds in real life? 

Here's their sales pitch:

"Are you looking to create a buzz anywhere in the United States? At Crowds on Demand, we provide our clients with protests, rallies, flash-mobs, paparazzi events and other inventive PR stunts. These services are available across the country in every major U.S city, every major U.S metro area and even most smaller cities as well. We provide everything including the people, the materials and even the ideas. You can come to us with a specific plan of action and we can make it happen. OR, you can approach us with a general idea and we can help you plan the strategy then execute it."
https://crowdsondemand.com/

Next I learned about another group called Demand Protest. Here's info gleaned from their site.

We are strategists mobilizing millennials across the globe with seeded audiences and desirable messages. With absolute discretion a top priority, our operatives create convincing scenes that become the building blocks of massive movements. When you need the appearance of outrage, we are able to deliver it at scale while keeping your reputation intact.

Demonstrations

We develop, recruit, manage, and execute on your high-level objectives. Our trained operatives can lead entire crowds or simply steer events in your favor.

Movements

We have the proven expertise required to expertly shape political, corporate, or public health perceptions.

Intelligence

Our operatives can embrace and steer existing organizations, providing you valuable insights about those involved and their future actions.

Training

Our strategists can train your organization in our methods of creating effective demonstrations and design the situations that will deliver your goals.

Website: www.demandprotest.com

https://www.demandprotest.com/?fbclid=IwAR0A6p6AmfcudnVvNIlJCdcziBZ3seSf_b1e2H1CoCC2-ROz9BIye3vXeOs

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When I was growing up I remember being told once, "Don't believe everything you hear." When the Internet came along, we were told, "Don't believe everything you read on the Net." As time went on, this misinformation was given a name: Fake News.

When I read about these two groups--Crowds On Demand, and Demand Protest--it causes one to question the things we are seeing in real life. What is really happening? Who is manipulating whom? Both of these organizations claim to be skilled at influencing public opinion. That is how they set their prices. Purportedly they are able to deliver on their promises.

How does this make you feel when you read these websites and then watch today's news?

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Related Link

He Who Controls the Narrative Controls the People

Photo at top of page by Rob Curran on Unsplash