Do you play Wordle? It's really quite an amazing phenomenon.
Here's what my Wordle for Tuesday, March 8, looked like. |
Most game makers try to create games so addictive that you can't stop playing them. Wordle is indeed addictive, but different. You can only play once a day. And it probably drives some Wordle players crazy to have to wait till the next time they can play. In fact, the game actually has a little timer that lets you know how long you'll have to wait. To me, that's brilliant.
The creator of the game was a Brit named Josh Wardle. Before creating Wordle he was into New York Times crossword puzzles (and may have worked on some of my daughter's crosswords there) and the Spelling Bee. Evidently he was a programmer and he created a game for he and his partner to play. After perfecting it, they shared it with friends and relatives. In October 2021 the decided, because they saw how much everyone enjoyed it, to make it available to anyone and everyone.
At the beginning of November only 90 people were playing. On January 2, 2022, 300,000 people played Wordle. One week later, two million people were playing. Tow THAT is what "going viral" means.
Official NYTimes logo for Wordle |
The web page where it resides is clean and uncluttered, fast loading and responsive. Many players are incentivized by the fact that it requires brain work, but is not impossible. Other players are motivated by competition. For this reason, the “Share” button was a brilliant addition.
One day in February I guessed the word of the day on the First Guess. Had I understood that I could share my triumph I would have used that Share button. A week or two ago I noticed that someone was on television for solving it in two.
Actually, solving it in one, or probably two, is pretty much luck. It takes a little more skill to solve it in three, which is a fun target to aim for.
I'm sure that the brushfire speed at which the game spread has incentivized countless other programmers to try their hand at bringing other new games to market. What's the name of the game you're working on?
Learn More
https://en.wikipedia.org/wiki/Wordle
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Here's one I got in two!
Wordle 259 2/6
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Nice explanation of Wordle, Ed! Agree that it's a brilliant idea and I applaud Wardle for cashing in on it. Its beauty is its finiteness - the player can make a small accomplishment in a small amount of time.
ReplyDeleteI'm working on a vocabulary-building app. I find that as an adult it's hard to bring new words into my working vocabulary.