Last year actress Tilly Norwood came out of nowhere to become a sensational new media darling. Well, that depends on who you ask. There were quite a few who really didn't know what to think.
This year, as Hollywood prepares for another Oscar weekend celebrating the world’s best actors, Tilly Norwood is back. Described as the world’s first AI actor, Tilly has just released a playful new music video titled “Take the Lead.” It's a blend of pop and comedy with what Tilly's creators believe is an imortant message: artificial intelligence doesn’t have to threaten creativity—it can expand it.
Rather than tell you about her new video, let's watch it.
Evidently Tilly Norwood's acting debut will take place later this year, so what better time to release this video when Hollywood vibes are wafting in the air.
Her creators calling what's coming the “Tillyverse,” a cloud-based entertainment world where AI characters can interact, perform and collaborate with human creators.
At the center of the project is Eline van der Velden, an actor and entrepreneur who founded the production company Particle6 and the AI talent studio Xicoia. (Do they have auditions and screen tests?) Van der Velden both created the character and physically performed the role through performance-capture technology, effectively acting as Tilly’s on-screen presence.
The song itself addresses the growing conversation about AI in the entertainment industry. Rather than portraying technology as a replacement for actors, the lyrics suggest it could become a new creative tool. I thought the comic flourishes were hilarious. The tomatoes splatting on the car window, the "accidents"... and no need for stunt doubles. She even jokes about never having to stop to breathe while singing demanding musical numbers. (Would an AI Pavarotti get 167 encores? I doubt it, but I have been wrong before, and the future is not here yet.)
Behind the scenes, the production blends emerging AI tools with traditional filmmaking craft. I mean, isn't this just a "next iteration" of Gollum from Lord of the Rings? The music was generated using Suno, while the video was produced by Particle6 using a range of AI techniques and a team of 18 human creatives—including a director, designers, writers and editors.
Van der Velden says the project is meant to explore how human imagination and new technology can work together. The goal, she emphasizes, isn’t replacing artists but experimenting with new ways to tell stories in an evolving digital medium.
So what did you think of the video? I found it strange how viscerally spiteful many of the comments on YouTube were. Here's a sampling:
—AI will separate those who have taste from those who come on the Internet to follow trending topics to pretend that they have taste if anyone actually thinks this is good quality. It’s because they lack any artistic merit.
—One thing is clear- that the humans behind this have no taste
—YouTube really needs to start a filter for AI crap
—Gross. This fad needs to go. Disgustingly uncreative and lifeless slop. Only bots are giving this crap thumbs up.
—This is irresponsible. Art is a human expression, not an impression of humanity. Let AI impress upon tedium so humans can more freely express, not the reverse.
—i am throwing an immense surplus of tomatoes. this is terrible
—Cringy
I shared these because I thought they were a combination of silly, comic and absurd. Come on people, lighten up.
Bonus Track: Check out AI Ed as 007.





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