Tuesday, October 15, 2024

Manufacturing Consent: Do We Really Live in a Democracy?

THINGS I'M THINKING ABOUT DEPT.

I've been intrigued by the concept of "manufacturing consent" as popularized by political theorist Noam Chomsky and economist Edward S. Herman in their book Manufacturing Consent: The Political Economy of the Mass Media. "Manufacturing consent" has to do with the way media, governments, and powerful institutions shape public opinion to align with their interests, often subtly guiding what people think and believe.

It's a two word phrase--manufacturing and consent--loaded with implications.


Manufacturing is the process of producing products from raw materials using tools, machinery, and human labor. It involves transforming materials like metals, plastics, or chemicals into finished products, such as cars, electronics, clothing, or household items. It often follows a series of steps, including design, fabrication, assembly, and quality control, ensuring that the final product meets specific standards. It is considered crucial to the global economy, creating jobs, supporting industries, and providing the essential goods that society relies on every day.


Consent is the voluntary agreement or permission given by a person to allow something to happen, often in the context of personal boundaries, relationships, or legal matters. It requires that individuals have a clear understanding of what they are agreeing to, without any pressure, manipulation, or coercion. Consent is a foundational principle in ethics, emphasizing the importance of mutual respect and understanding between parties.

The idea is that media outlets, often controlled by large corporations with vested interests, influence what stories are covered, how they are framed, and what information is highlighted or omitted. This process can create a kind of consensus among the public that supports certain policies or viewpoints, even if they may not serve the broader public interest. Essentially, rather than being purely objective, media and institutions may "manufacture" agreement or acceptance of specific ideas, shaping public perception in a way that maintains the status quo or supports the interests of those in power.

 

In Manufacturing Consent Herman and Chomsky argue that media plays a significant role in American society to prepare it to willingly accept the values of the ruling elite. 


When did this switch happen (where the media is agenda driven rather than neutral) or has it always been this way? Instead of serving as a means for the public to obtain information needed to have sufficient control over the politicians and the flow of power in the country, the press now blatantly serves as a means for the elite to promote its agenda, to defend the economic, social, and political agenda of privileged and dominant groups in the society.


Edward Said addresses this manipulation from the specific manner in which our media controls Americans' view of the Middle East and the Islamic world. The author of Covering Islam: How the Media and the Experts Determine How We See the Rest of the World shows how the American news media have portrayed "Islam" as a monolithic entity, synonymous with terrorism and religious hysteria. 


One question I have here is, "Who's calling the shots?"


And the follow up: "To what end?"


The manner in which legacy media covered up President Biden's foibles and mental decline (How many times did we hear that he was "sharp as a tack"?) was such a partisan non-neutral effort to influence public opinion that it prompts us to question everything they've spewed. 


What's going on?  


As one Amazon reviewer explains, "This (Edward Said's) book tells ALL about our media prejudices and the shortcomings of our journalists, writers, intellectuals, academics, etc., when it comes to Islam, Arabs and the Middle East. It is a great analytical essay about false propaganda and the wrong views dispersed about the Middle East." 


* * * 

So, the title of this blog post asks if we are really living in a Democracy? I ask, then, how can we have a democracy without an informed public? How much do we know from first hand experience? How much do we really know of what we assume we know? So much of what we believe we know has been mediated to us. How much is spin? 


* * * 


"Tell me why you are crying my son

I know you're frightened like everyone.

Is it the thunder in the distance you hear? 

Will it help if I stand very near? I am here."

Peter, Paul & Mary

Day Is Done


Related Links

Propaganda Revisited

Crowds On Demand: Believe Nothing You Hear, and Only One Half That You See

He Who Controls the Narrative Controls the People

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