Wednesday, February 28, 2018

Pinterest Trivia and Other Data for Social Media Marketers

This past week I've been puttering around with my Pinterest Boards and got to wondering how many people have staked a claim on the Pinterest terrain. I'd read that Pinterest can be a useful marketing tool, though I'd never used it in that way before. I used it more like a scrapbook that you show friends. Recently, though, I noticed that people place links in their pins and in this manner can begin a relationship that -- if this is your aim -- leads to a sale or customer relationship.

All this to say I became curious how many Pinners there were and other such numbers. Here's a current set of ballpark numbers from the Omnicore Agency. Once I started collecting numbers I went ahead and checked into analytics for other types of social media. Omnicore has way more than you need here to get a sense of Pinterest's scale. A link at the end of this blog has more data to digest.

Pinterest Stats of Note
Pinterest was founded in 2010 and currently has 75 million monthly users in the U.S., 175 million worldwide.
Total Number of Pinterest Pins: 50 billion
Number of Pinterest Boards: 1 billion+
Men account for 7% of all Pins, 19% of all users.
There are over 17 billion recipe Pins here.

Noteworthy Numbers for Marketers
87% of Pinners have purchased a product because of Pinterest.
Over 5% of referral traffic to websites comes from Pinterest.
80% of Pinterest's users access the site through mobile devices.
FWIW, you can find data for Facebook, Snapchat, Instagram, Twitter, YouTube and Periscope at Omnicore as well.

Social Media Statistics: SEO
Better content can drive traffic to a blog by up to 2,000%.
Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.
Search engines drive 93% of all website traffic.
About ½ of all searches are four words or more.
Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.
82% of searchers will use their phone to help them make a decision about an in-store purchase.
42% of all men use their phone to call their wives and ask what it is they were supposed to get.*
Google claims it has an average of 63,000 searches every single second of the day.
#1 social media platform for teens is Snapchat. (What kid wants to hang out where his or her parents are?)
40% of all mobile users are searching for a local business or interest.
16% are looking for a parking spot.*
Location-specific ad campaigns are 20 times more effective than traditional banner ads.

Content Marketing Stats of Note
Content marketing gets three times more leads than paid search advertising.
Content creation leads to 434% more indexed pages than websites without updated content.
38% of marketers are publishing content at least once a week.
60% of B2B marketers say they have a difficult time coming up with content that will engage their audience.***

Noteworthy Blogging Stats**
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.
Using images in your blog posts gets them 94% more views.
Companies that published 16 or more blog posts per month got 4.5X the leads than companies that published 4 or less monthly posts.
EdNote: The matter of how often to post is something I will address in a separate post. I post daily but at least one blogger says posting daily is "silly." 
B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month.
Blogs that post daily get 5X more traffic compared to those that don’t.
58% of marketers voted for “original written content” as the most important type of content, outdoing images, videos, and infographics.
EdNote: This stat seems to affirm how I feel about video content. I don't watch videos online, or hardly ever. I like skimming written content for the nuggets I am looking for. The info on this blog post comes from cutting and pasting words, which would be far more time-consuming if delivered via video.

* * * * 

When you start looking for stats, you'll find more than you ever dreamed possible. The ones that jump out for me pertain to content marketing, SEO and blogging. But I'll save my remarks for another post because there's more to say than time allows right now.

Till next!

* Fake Stats
**More Blogging Stats   
*** Need help? Talk to me.

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