A Bushel and a Peck: Seven Blog Posts About Advertising

If you're getting close to retirement and have been paying attention, you've probably learned many lessons that may be helpful to younger peers. Whether helping them learn new hacks, or ways to avoid getting caught in traps, it feels good to make a difference in another's life or career. 

This is not to suggest that we old-timers don't have new things to learn. After all, we were taught at an early age the importance of making a commitment to lifelong learning.

Over the course of 30 years in advertising, I've learned a thing or two about all facets of marketing, thanks to good mentors and good books. As a writer I like to share what I have learned. Or perhaps it's just something in my nature. Either way, what follows are seven blog posts about advertising, many of which were first published in Business North in my Marketing Matters column. 

If you find something useful here, please share it in the comments. Thanks for exploring.

1.    5 Insights from Claude Hopkins: Godfather of Scientific Advertising

https://medium.com/swlh/5-insights-from-claude-hopkins-godfather-of-scientific-advertising-9e3f60aa7078?sk=1cf52b4f931db28e692061862c926c37

 

2.   I Know I Need to Advertise, But Where? And How Much Should I Spend?

https://medium.com/swlh/i-know-i-need-to-advertise-but-where-and-how-much-should-i-spend-4ef4e65debbe?sk=0cf6f66c4c73376fa50440bc7c121801

 

3.   10 Insights from David Ogilvy, On Advertising

https://ennyman.medium.com/10-insights-from-david-ogilvy-on-advertising-e0c3209f2b84?sk=dbe02359a9ece733bae9daf8f7cafaa7

 

4.   Five Reasons People Hate Advertising*

https://medium.com/swlh/five-reasons-people-hate-advertising-4f20a5bc4ed4?sk=769317e0c2aa4447fe1645b0718e68f6

5.    An Attempt to Correct a Few Misconceptions About Advertising

https://ennyman.medium.com/an-attempt-to-correct-a-few-misconceptions-about-advertising-64a868a52874?sk=a79f921486d89988fd9ee24bff652648

 

6.   Ethics and Advertising

https://pioneerproductions.blogspot.com/2008/11/ethics-and-advertising.html

7.    “Let Us March Against Philip.” 

https://ennyman.medium.com/let-us-march-against-philip-c51ed458a675?sk=1bccbd5d07555f0b1ab95dbd8192ac59

 

*Also published in The Startup