Showing posts with label Giants. Show all posts
Showing posts with label Giants. Show all posts

Tuesday, October 20, 2020

Anheuser-Busch Does It Again -- Truly Fun Commercial for the 2020 NFL Season

It's apparent that times are strange. The mask thing is just one facet of our 2020 life experience, accompanied by markers on the floor spaced six feet apart in every public space. Strangest of all, IMHO, are the cardboard fans for baseball and football, accompanied by fake crowd noise. 

What I keep thinking is, when will Hollywood make films about events in 2020 in which the characters put on masks when they go to the store? (If this has already happened let me know in the comments.) 

Scott Adams, earlier than anyone else, had Dilbert and his co-workers masked, a cutting edge on the wave one might expect to be coming. That was at least a couple months ago, and still we see no masks on Dagwood and Blondie, Zits characters, the Lockhorns, Pickles or Rex Morgan.

So it was tremendously fun to catch the new Bud Light spot this past week during my few minutes watching the Browns get shanked by Pittsburgh. I have not been watching much football this year, so maybe this was not the debut weekend for it, but it was absolute fun. There will be a link below if you haven't seen it. 

The two minute spot opens with a brief long shot showing a professional sports stadium, then cuts to the camera facing the stands, crowded with cardboard cutouts as stand-ins for fans. One of the cardboard cutouts, our hero, spots a cardboard cutout of a beer vendor. (At this point it is a world of Flat Stanleys.) He proceeds to stand and slide out to make his way there for a Bud Light. Unfortunately, there is no beer left in the beer basket.

Our hero decides to go explore. Maybe he can find a beer elsewhere under the stands. Lucky he. A forklift loaded with cases of Bud Light. As he approaches the forklift, a worker says, "Hey! Can I help you?" 

Our hero, with his usual chagrined expression, quickly hurries off. As he leaves the stadium he sees a Bud Light delivery truck parked across the street. Unfortunately, he doesn't look both ways when crossing the street (a challenge without a real neck) so that he is struck by a car. Our flat hero is flattened against the windshield of a bus. The bus driver flips him aside with the flick of a windshield wiper.

His expression never changing--a cross between bemused nobody-in-particular and hapless hero--he ends up on the street, walked on, staring skyward. Shortly after he ends up in a dumpster where suddenly, there on the side of a building, he finds inspiration once again by a giant ad for Bud Light. 

After a quick interlude in the back of a garbage truck he ends up on his feet again and continues his quest. I won't spoil the ending. To see the actual spot here's the hotlink: Cardboard Cutout Seeks to Quench His Thirst

Kudos to the ad agency that invented this story, a tall tale perfectly suited for our maddening postmodern times. 

Friday, February 28, 2020

A Visit with Medium Writer and "No Crime in Rhymin'" Curator Joe Varadi

In June 2007 I stuck my big toe in the water as regards blogging. I wanted to understood what it was, and no better way than by doing. From that first June entry to the present I have been sharing here almost daily for 13 years. In June 2018, after spending a year being a top writer on Quora, I stuck my toe in the water on Medium, an ad-free platform for writers who could not only have a soapbox, but get paid for their blogging and self-expression efforts. It's been an interesting experience.

One thing I liked was how easy it was to recycle your other online writing. Ev Williams, founder of Medium, had also been the co-creator of Blogger and Twitter, thus he understood how to do the backstage magic that permitted writers to re-publish their work without being penalized by Google's search algorithms.

It's been a rewarding experience meeting so many interesting writers from all over the world. One of these is Joe Varadi, whom you can get to know here.

EN: How long have you been writing?

Joe Varadi: Since childhood, on and off. I didn't speak a word of English until the age of 10, when my family moved to the United States. I would write long descriptive letters, in my native tongue, to my relatives back in the old country. With five years of English under my belt, I wrote a review of the movie Harlem Nights, as a high school assignment. It turned out well enough that my English teacher pulled me aside and accused me of plagiarism. That's when I knew I had a knack for it. I am a regular -- almost daily -- writer since July of 2017, when I established my Medium account. Let's face it, the social engagement aspect of that platform is wonderfully and deeply addictive.

EN: Are you a writer for a living, or is writing something you do as an avocation or side gig?

JV: I work in banking and technology, and I write 50 emails or more a day, and contribute to documents and slide presentations of all sorts, so writing is an essential work tool. But my creative writing is strictly a hobby, a labor of love.

EN: Is your interest in poetry whimsical or serious?

JV: Is there a clearly delineated difference? I hover on the border of these two realms, my poems tend to be humor-infused, playful and satirical, as a quick way of making a connection with my reader, and when they think the coast is clear, I ambush them with a thought-provoking insight or revealing confessional.

Another major driving force in my poetry is the love of my native language, Hungarian, and its incredibly rich poetic tradition. I began to rediscover this tradition, ironically, when my kids were born, and I began to sing to them children's songs from my childhood to get Hungarian into their ears. It turns out that many popular children's songs are drawn from folk art, or from well-known poets of the Romantic period and the Modern era. They are beautiful, vivid works with charming rhyme and meter. I began making attempts to translate them, challenging my self to come up with works that retained musical, rhythmic qualities.

The year 2018 so far has been my most productive period for translations. I published 33 pieces that year, many of them children's songs which can still be enjoyed by all age groups, and a few more adult-oriented, introspective, lyrical poems: https://medium.com/the-junction/translating-poetry-2018-aac849f28718

EN: How long have you been blogging? What motivated you to start?

JV: I've already mentioned Medium -- as my writing, my state of mind, my imagination is deeply intertwined with that site. It has become my second home, my refuge, my choice destination for a happy hour, since I joined two and a half years ago. As for my initial motivation, I was looking for a digital home for an essay I wrote inspired by Pride Week 2017. I published it on Medium, and the next day it got picked up by an obscure publication out of the U.K., before I ever knew what Medium publications were.

As a side note, I really dislike the term blogging. To me it implies a kind of casual, self-indulgent practice of flooding your audience with half-baked ideas, something I termed "word pollution" in my rant below: https://writingcooperative.com/no-do-not-publish-every-day-44ccd39173c9

EN: Who are your favorite writers of the past 40 years?

JV: This question strikes a nerve -- it threatens to reveal how little "traditional" reading I do nowadays, what with digital channels of information and my ever-growing addiction to producing rather than consuming content. I now read online news and investigative journalism, and my daily dose of essays and poems from fellow Medium authors, but don't remember the last time I finished a novel. When I pick up a book, it is mostly historical, scientific and technical non-fiction.

EN: What are you reading now?

JV: The books on my night stand, which I may never finish, are: Prediction Machines, by a cabal of business and Artificial Intelligence professors at the University of Toronto, and John Stauffer's Giants, about the intersecting lives of Frederick Douglass and Abraham Lincoln.

EN: Do you have a big project you’re working on for 2020?

JV: Last year a translation of mine was picked up for an anthology by a British publisher, The Emma Press. I proudly display this little booklet in my home and office, and plan to write more for them. Another children's verse translation I did was accepted into CRICKET Magazine. I am working on securing the rights from the author's estate, and it is proving to be a difficult uphill battle. Stay tuned.

My loftier ambition in the world of writing is to find an agent and eventually a publisher for my original poetry. Call me old fashioned -- I'll continue to pursue that route rather than the rabbit hole of self-publishing.

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Follow Joe Varadi on Medium @ https://medium.com/@joevaradi

You can also follow me on Medium @ https://medium.com/@ennyman

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