On Marketing: The Search for Silver Bullets

THROWBACK THURSDAY

Originally published in September 2011

In my 25 years of thinking about marketing-related problems, a number of observations have impressed themselves upon me so that they have now become personal marketing principles. Among these I include the well-worn maxim, "There are no silver bullets." 

 

I know that a lot of business people wish there were indeed a silver bullet, a top secret marketing tip that they might be privy to. This would help them find relief from having to do any further homework, any further study or thinking or work. 

 

When you stop and think about it, virtuosity in any endeavor is the result of a hours of practice, preparation and sweat equity. Some people have natural abilities, but unless sharpened and honed the most gifted musician, athlete or sales professional will falter. 

Applying oneself to think from a marketing point of view is not natural to many of us. It is, however, a skill that we can learn.
 
Most books on marketing, by necessity, are an attempt to chronicle universal truths that apply to all businesses. They do not and can not address all the particulars of our specific situations. Each of us is experiencing a different set of circumstances. Thus we must each do our own homework to think through how this or that principle applies to our own unique situation. 

A friend once observed that successful people do the things that are necessary, not just the things that are enjoyable. "It is interesting," he said, "that by doing these necessary things routinely and developing skills in those areas, they become enjoyable or at least not unpleasant." 

 

So it is with finding business and marketing solutions. We must invest time to think, to gather information, do our homework... and execute. This not only applies to business, but across the board in a hundred applications. 

A silver bullet solution will not revive a stale marriage. A silver bullet solution will not restore a broken relationship with one's children. A silver bullet will not make you rich, if you want to go there. Whereas it's true some people do win the lottery, the reality is that it does not teach us anything that we can pass on so that others can replicate our success. 

 

When you reach for the stars pay attention to where you're walking so that you don't accidentally walk off the end of a pier. 

 

Have a very special day.

My Grandmother Helped Build Telescopes, a Woman Ahead of Her Time

Warren O. Tribune Chronicle, May 3, 1951

I've often remarked on how my grandmother was one of the most influential people in my life. I owe her a debt gratitude for the encouragement she gave me and the example she set as an inquisitive, lifelong learner. 

Last night I found a manila envelope in my garage with a newspaper story from 1951 featuring my grandmother polishing a mirror for a Newtonian telescope that she and the telescope society she belonged to were building. The title of the article is Astronomer Here Counts Herself Among Few Women To Make Telescope Mirror. 

The journalist did not receive a byline, leaving the spotlight squarely on my grandmother, Elizabeth Sandy. What's immediately striking is that in those days they evidently did not identify women by their names but rather in association with the husband. Here are the first paragraphs:

A lot of women make cookies, some make jam, and a few make quilts, but the number of women who have made mirrors for telescopes is very, very few.

My grandmother Elizabeth Sandy

One of the very few to ever make such a mirror is Mrs. Grant F. Sandy, 1426 Sunset NE, one of approximately 30 members of the Mahoning Valley Astronomical Society.

Mrs. Sandy intends to use the mirror in a Newtonian reflecting telescope, the mounting of which she and her husband plan to construct in the near future. The mirror is the first one ever made by Mrs. Sandy altho she has had an interest in astronomy ever since she was a high school student in Cairo, W. Va near Parkersburg.

"I’ve been fascinated by astronomy and history ever since I was a teenager," she said. "And the fact that I was also interested in mathematics helped considerably to foster my interest in astronomy."

“Starting astronomy is like reading the history of the universe," she added. “Once you become interested you can’t quit your search for the truth about the marvels discovered by the telescope. We learn about our own earth by our observations of the other planets and universes.

"Mirror making for telescopes is a fascinating hobby which takes dogged persistence and hard work. But the end product, the telescope, makes it all very much worthwhile when it takes a deep into the most romantic branch of modern science, astronomy and astrophysics."

In the rest of the article the author shares a little about the Sandy family history, when they moved to Warren, how their children's interest in astronomy was fostered and where they went to college. Also mentioned is a planned trip out West which will include visits to the Mount Wilson Observatory near Los Angeles and possibly the Mount Palomar Observatory near San Diego, which is home to the largest telescope in the world.

* * * 

"Against the Wind" -- Elizabeth Sandy

One of the reasons I chose Ohio University was that it was only an hour away from Parkersburg, where my grandparents returned to after Grandpa retired. One of the rooms in her house had bookshelves from floor to ceiling on all four walls. Grandma did the architectural design for the house which instead of wainscoting in the living room she had bookshelves on the lower portion of each wall. 

She was a lifelong journal-keeper and greatly enjoyed reading and writing poetry, influenced directly by her great uncle John S. Hall, the blind poet of Ritchie County. She also did a little painting and was supportive of my own creative pursuits.

Much more could be said, but maybe that will have to wait for another time. Here's a poem she wrote after a stroke in the early sixties. During a surgery she had an out of body experience in which she watched the doctors and nurses fighting to keep her alive. This experience led to our later discussions regarding the relationship of the soul, mind and body, and the nature of life.

Aftermath Of A Stroke

by Elizabeth Sandy

Here I lie, tight packed as in my Mother's womb

I laid with restlessness a full lifetime ago.

But still entirely I, altho I have no room

To move about and at my will to come and go.

But now -- I wander, freely in my mind

The long road thru the crowding mists of time,

And pause in my journeying now and then

To live the happy times again

Made bright indeed by sunset's glow!

* * * 

Related Link: A Dedication 

Blowing In The Wind: Pretty Straightforward, Isn't It? Or Is It?

Proverbial wisdom: the accumulated ethical values of ordinary people in early modern England. 

Young Bob (Illus. by the author)

Bob Dylan wrote this timeless song in 1962, the year he turned 21. It appeared on his second album, The Freewheelin' Bob Dylan, in 1963.

I frequently like to examine what young Dylan was doing and compare it to what was happening in the popular culture. Some of the "big hits" of 1962, when he wrote this, included The Twist (Chubby Checker), Mashed Potato Time (Dee Dee Sharp), I Can't Stop Loving You (Ray Charles), The Loco-Motion (Little Eva), and Stranger on the Shore at #1 by Acker Bilk. 

Dylan first performed a two verse version of this song at Gerde's Folk City (See Peter McKenzie's book (Bob Dylan: On A Couch & Fifty Cents A Day) for more details about this time in the young singer/songwriter's life. The date of that performance was in April, so he was still twenty.

The past few days a group of Airstreamers has been in town on a journey from the North Country here down into the deep roots of the blues, taking in the Crossroads, Memphis and other historic places from music history. One of them mentioned to me how she didn't know, like many others, that "Blowin' in the Wind" was not written by Peter, Paul & Mary.

The song has been recorded extensively by other artists including a German version by none other than Marlene Dietrich. 

Much has been written about this song through the decades and it's message never seems to grow stale. By means of a few simple questions it forcefully cuts to the root of a number of issues. 27 years later Dylan would use this same technique of asking questions in a lyrical format, except the questions are turned inward. "What good am I if I'm like all the rest, if I just turn away when I see how you're dressed?" ("What Good Am I?", Oh Mercy) This rhetorical style is repeated two tracks later in the song "What Was It You Wanted?" There's nothing ambiguous about the first, and plenty of fog, shadow and mist in the second.

Blowin' in the Wind

How many roads must a man walk down
Before you call him a man?
How many seas must a white dove sail
Before she sleeps in the sand? *
Yes, and how many times must the cannonballs fly
Before they're forever banned?

The answer, my friend, is blowin' in the wind
The answer is blowin' in the wind

Yes, and how many years must a mountain exist
Before it is washed to the sea?
And how many years can some people exist
Before they're allowed to be free?
Yes, and how many times can a man turn his head
And pretend that he just doesn't see?

The answer, my friend, is blowin' in the wind
The answer is blowin' in the wind

Yes, and how many times must a man look up
Before he can see the sky?
And how many ears must one man have
Before he can hear people cry?
Yes, and how many deaths will it take 'til he knows
That too many people have died?

The answer, my friend, is blowin' in the wind
The answer is blowin' in the wind

© 1962 by Warner Bros. Inc.; renewed 1990 by Special Rider Music

* * * 

A lot has been written about this song. You can learn more about nearly any song on Wikipedia. The song was inducted into the Grammy Hall of Fame in 1994. Ten years later it held the #14 position in Rolling Stones' 500 Greatest Songs of All Time.

* "And the dove came in to him at eventide; and, lo, in her mouth an olive-leaf plucked off: so Noah knew that the waters were abated from off the earth." --Genesis 8:11

Related Links

A Visit with Peter McKenzie, Author of Bob Dylan: On A Couch & Fifty Cents A Day (Part One)

On Amazon: On a Counch & Fifty Cents a Day

Talking New York, Dylan and More with Peter McKenzie (Part II)

Includes recent Peter McKenzie interview

When I heard this spring that Peter McKenzie's book Bob Dylan: On a Couch and Fifty Cents a Day was coming out soon,  I asked for an introduction in hopes of obtaining an interview. I'd heard that it contained new insights into young Bob Dylan's first year in New York. After we'd spoken a couple times, the interview was delayed because he'd made a promise to ISIS that he would wait till they'd published an interview he'd done with them. 

By the time my turn had come I'd purchased and read the book. Ironically, all the questions I'd initially prepared to ask during the interview were answered in the book. I set about to adjust my game plan and just follow our conversation wherever it went. 

Peter was 15 when 19-year-old Bob Dylan took up a form of residence in his home. There's a sense in which they were like siblings who shared a special bond. Peter admits, "Yes, I idolized him. He was like the big brother I never had. He treated me like a kid sibling. He talked to me about a lot of stuff." 

What follows here are a few anecdotes about Peter's Harvard experience, his career, Bob's songs and insights about the choices we make. At the end there's a link to the book and the first part of this two part interview.

School Days

My senior year at Harvard I had a solo suite with my own bathroom. I was painting, and had a window overlooking the Charles River. Right next door to me were two roommates with whom I became good friends. We used to have breakfast and dinner together a lot. One was Al Gore and the other Tommy Lee Jones.

When Tommy Lee was shooting the first Men In Black, they were doing a scene right outside my now wife’s apartment. I went downstairs and they were on a shooting break. I tapped him on the shoulder and he almost choked. He turned around and said, “Hey Pete!” and I said, “Hi, Tommy, how are ya. I see how well you’re doing. I don’t want to disturb you while you’re at work.” 

Peter's Career

Illustration for Joseph Papp, NY Shakespeare
Festival; Peter McKenzie

I went to the Harvard Graduate School of Architecture. I was going to become an architect. I didn’t like it, so I left. Then I went to Europe and I wound up meeting a couple people in France who were Dutch. I had my harmonica and harmonica holder with me. We went and played on the streets of Paris. They had a guitar with them, so they gave me the guitar and it was the most money I made in an hour, playing on the streets of Paris. “Bob Dylan! Bob Dylan!” It was very funny.

They invited me to visit them when I went to the Netherlands (they lived just outside Amsterdam) and I wound up playing for a couple months in their rock and roll band. 

I came back to the states and embarked on a career as an illustrator and a graphic designer, which I did for many many many many many many years. I had my own little company. I worked for myself designing books, illustrating books and illustrating book covers. That’s what I did. 

Bob always liked to talk to me about my art. It’s the one subject he never challenged me on. You know, he’s the musician of the family; I’m the artist in the family. And I make no comment about Bob’s art other than to say I think he has a great color sense, a great sense of color. God bless him that he likes to draw and paint. 

As the musician and writer, that’s his thing, his talent.

I haven’t met half as many people as he has, and if I lived to be 200 I wouldn’t. Who hasn’t he met? He’s met everybody. That can change a person. That’s his life. As for me, I’ll always look at him different from anybody else. He used the gifts he had to get the life success he could. He had a great way with words and he was an excellent musician. And he was pretty cool at the stage that we were really close. That’s what I can say about him.

Bob’s Songs

1962. Photo credit: Ted Russell. 
Courtesy William Pagel Archives

You have all these people analyzing his songs.    I mean, I will give you two songs that I will tell you about. Obviously, most songs that a songwriter writes are going to have some kind of personal touch and say something about their life, but I will tell you two songs–and I want you to listen to them again. A lot of people know about them but they don’t understand the depth of his connection.

If you want to listen to two songs to try to understand Bob Dylan – and there’s also an earlier song – but if you really want to know the personal Bob Dylan, that’s real with no bull, (listen to) "Girl from the Red River Shore," and "When the Deal Goes Down." Listen to those two songs. You’ll understand what I mean after reading the book. That is personal. That’s feeling. 

So’s the one about Suze very personal, "Boots of Spanish Leather," but I’m talking about later on in life when he’s had all these life experiences. 

Those two songs… and they’re not angry songs, but I’m talking about when he’s sitting and reflecting about life, trying to make sense of it all. They mean a lot to me, because they really do reflect what’s going on in his head. It’s absolutely 100 per cent personal.  You don’t have to analyze every line. You just listen to the song and you get a sense of where he’s really at. They’re amazing.

Luckily, there was a tissue in my pocket the first time I heard “Girl from the Red River Shore.” It’s a knockout for me. I’m just condensing them down to a sensible core of what’s within his soul. It’s just unbelievable to me.

I’m sure there’s part of him that absolutely loves being famous, and loves to be adored the world over, but man, when he said that he walked into a diner and “everyone recognized me, that’s when it all changed.” That’s a horrible price to pay. He’s paid a big price. I couldn’t tell you, in all honesty, if he knew what was in store for him maybe he would’ve decided to just be a teacher. You know what I mean? I don’t know. I couldn’t tell you. 

His dream was to be as big as Harry Belafonte. That was it. He had no idea what was ahead. That’s why those two songs... that’s him away from the rest of the world. The reason he can say stuff like that is because most people don’t know the person he is. It shows what he’s gone through. And some of the longings he’s had and some of the loneliness and so forth.

We All Make Our Choices. 

I never thought of it this way, where people say he wouldn’t have made it unless he had the drive… I don’t think of it that way. I think of him as someone who had a dream, and had the guts to go out and try to fulfill it. 

The only thing I wrote about in that book were my experiences, my past experiences or maybe an experience that was told to me by somebody very close to me. For example, my friend Eric Herter went to a concert that I didn’t attend and told that funny story about the curtain almost knocking Bob over and he made that comment about leprosy. I’m sure I could read a million stories in books about Bob that I don’t know. That’s his life, not my life. There’s plenty about Bob I don’t know, but that wasn’t the point. 

Historian/author Sean (Wilentz) told Peter, “What you’ve done with your book is showed a big foundation of what made Bob who he is. Rather than trying to analyze every song or why he did this or why he did that, you’re showing a fundamental grab of the root of the person, and then the career happened." 

When I say what’s in that book is what all these people have been looking for, I meant it.

Links

BOB DYLAN: On A Couch & Fifty Cents A Day

A Visit with Peter McKenzie, Author of Bob Dylan: On A Couch & Fifty Cents A Day (Part One)

Something Old, Something New: 9/11

 

Wall Street Journal, 9-12-2001

Up until I started blogging in 2007 I used to journal every morning before work. Here's what I wrote on that morning two hours before the plane hit the first tower:

“The eastern sky is clear, but fierce looking clouds threaten us from the west. It may not be a pretty day.” ~ Journal entry, Sept. 11, 2001

* * * 

My cousin Gary was a career firefighter most of his life, many of those years a fire chief. His father served his community as volunteer fire fighter and rescue squad worker. What I didn't know was that the actor Steve Buscemi (Fargo, Reservoir Dogs) was once a fireman when he was younger, before Hollywood. 

As it turns out, because of that experience, when the twin towers fell, he called the old fire station he used to work at and when they didn't answer he drove to Ground Zero and put in five 12-hour days aiding in the search and recovery efforts taking place. The experience shook him emotionally. You can read the story here. 

* * * 

Bob Ossler was a chaplain who spent 45 days serving the needs of those at Ground Zero during those first weeks after the tragedy. The book he wrote about that experience was titled Triumph Over Terror. Here's my interview with Mr. Ossler.

* * * 

One thing I recall from that day, besides the lack of interest in celebrating my birthday that night, was how fragile life is and that we really can't take tomorrow for granted. The proverb "Who can tell what a day may bring forth?" became very real, much like Pearl Harbor must have been for Americans who lived through that nightmare.

EdNote: The "old" was the WSJ front page. The new was learning of Steve Buscemi's background as a firefighter and participation in the subsequent search and rescue efforts.

Claude Angele Boni's Stuck Inside Of Mobile (with a rhapsody for Bob Dylan)

This is a follow up to my previous blog posts regarding the Dylan-inspired paintings and collages of Claude-Angèle Boni (which are linked at the bottom of this page.) I learned about Ms. Boni through Dylan archivest Bill Pagel. Ms. Boni wanted to donate. three of her pieces to his collection. 

To say the least, when I saw her work I was thoroughly impressed. 

I soon learned of this book which features full color glossy reproductions of her art and was able to acquire a copy for my own collection. The  the story of how she'd come to find inspiration through Bob's music and the artist himself is the story that accompanies these images.

The narrative, written in both English and French, was published in England in 1980 by Elizabeth Thomson. The English text could have been better edited, nevertheless, the caliber of the artwork more than makes up for this shortcoming.

For those unfamiliar with the tale, Ms. Boni had an opportunity to spend time with Bob for a drawing session. She drew his hands and feet, he drew her face. You can see the hand she drew below.

The last time she was interviewed was  by Guido Bieri for the magazine JUDAS, issue #13, April 2005, a noteworthy 20-page interview. She was also featured in an article by Alan Williams in the magazine ENDLESS ROAD, issue #6, September 1984. The pictures from the book here are pre-1980. 

I find her work to be remarkably Dali-esque, as you can see

when compared to Dali's Metamorphosis of Narcissus below.

Metamorphosis of Narcissus, Salvador Dali

Pencil drawing of Bob Dylan's hand, by Claude-Angele Boni

Related Links

French Artist Claude-Angèle Boni Explains Two Dylan-Inspired Treasures  

Fun With Collage: Claude-Angèle BONI's Lily, Rosemary and the Jack of Hearts, Versions 1 & 2

Claude-Angele BONI's It's Alright, Ma + Eden

Inspired by Saved! A Dylan-Themed Painting by Claude-Angele BONI

A Brief Review of H.R. McMaster's Dereliction of Duty

"Oh the games people play now, every night and every day now,
Never saying what they mean, never meaning what they say."
--Joe South 

The subtitle of this book is Lyndon Johnson, Robert McNamara, the Joint Chiefs of Staff and the Lies That Led to Vietnam.

We all know that it was an ugly war. This book, published in 1997, pulls back the curtain to reveal how much uglier it was than anyone at the time ever knew. The amount of research that H.R. McMaster, a West Point grad, put into this book is remarkable. The end notes and supporting documents are nearly 90 pages.

The book begins with the Bay of Pigs invasion, which was supposed to be a U.S. backed invasion of Cuba to overthrow Castro. It failed because the U.S. did not back the invasion after all and backed off. The reason the Vietnam story begins here is that it shows the rift and distrust between the Pentagon and the Kennedy administration. The Cuban missile crisis only exacerbated this distrust.

In 1961 JFK also riled the Pentagon by appointing a DC outside to be Secretary of Defense, Robert S. McNamara. McNamara was one of the fabled "Whiz Kids" that transformed the Ford Motor Company in the 50's becoming president of Ford before being appointed Secretary  of Defense. 

In conjunction with these Cuba matters we see JFK struggling to sort out our position in Southeast Asia as well as Berlin. Because Vietnam is so far away, it doesn't get the kind of journalistic oversight that happens closer to home, and from the start we see the first lies regarding events unfolding there. American pilots began flying combat missions while telling Americans back home we were not. 

And so it begins. 

The themes that unfold here are twofold: the ongoing lies that Kennedy, McNamara and LBJ were telling to the public and Congress, and the ongoing efforts to gag the Generals who were being ordered to carry out the escalating war that ensued.

I'd forgotten that the press had at one point nicknamed it "McNamara's War." His role in this unwinnable war is shown for what it was. Johnson wanted Yes-men, and McNamara wanted to please his boss. (He served under both JFK & LBJ.)

In 1964, even though we were not in a declared war, McNamara and LBJ agreed to use special forces to execute raids in North Vietnam. Simultaneously, McNamara continued to block backchannel communications between the Joint Chiefs of Staff (JCS) and LBJ.

The JCS decided to play out war game simulations to see in advance whether this adventurism in SE Asia was feasible. The strategy McNamara worked out was "Graduated Pressure" to bring Hanoi to the bargaining table. The JCS concluded that it would not and could not work, and the events the unfolded were accurately predicted in 1964. But McNamara and LBJ were not listening. McNamara had LBJs ear and the JCS did not.

The war was going badly pretty much from the start, but the U.S. has a habit of projecting a winning smile and maintaining appearances. The whole war effort was a sham, but the administration seemed not to care about anything other than looking good in the world's eyes.

I'm skipping a lot here and will note that the book gets tedious. The common thread throughout is how devious everyone seemed to be. The worst thing of all was how many young men they sent to die, knowing that sooner or later they would have to admit it was all a disastrous mistake.

This is an excerpt from one of the review on Amazon that summarizes the contents of each chapter. This a description of an incident in Chapter 15, circa July 1965:

LBJ gave the JCS a pep talk about how they are the team and he is the coach and they are supposed to do what he says. Nobody knew what the objective of the war was, or if they had an opinion, there were different and conflicting opinions. Destroy NVN’s ability to wage war and compel them to call off the rebellion in SVN? Hang on a little longer, propping up the SVN government? Show the world that we are a dependable ally, then figure out a way to exit SVN with honor? 

* * *
WHY I WANTED TO SHARE THIS

The Sixties was a turbulent time to be a teen and over the years much has been written about that period. The reason I wanted to read this book is because many of its features are relevant to what has been happening today and over the past two decades. 

The war in Afghanistan has now become the longest in our nation's history. Why were we there this long? What was the real objective? When did our leaders know it was unwinnable? These are all the same questions that were raised in Vietnam. 

I'm imagining that we did not want to pull out because the U.S. is supposed to be the most powerful nation on earth. Were were afraid we would look like weak?

I'd read earlier this summer that President Biden is a lot like LBJ in that he wants Yes-men and doesn't want to be challenged. The problem with this is that helpful insights get quenched or shut out to the detriment of the bigger picture. I've written about this more than once. (See: The Three Most Important People in the Room.)

This past week I read that two senior FDA officials quit because President Biden was not listening to the science on some matters related to Covid. It made me think of President Johnson shutting his ears to the voices of concern being raised by the Pentagon. 

In the Sixties, there was more concern with regard to projecting an image of strength than to figuring out what the right thing to do would be. That's probably a game all politicians play. 

Having come full circle, I'd best just leave off here. 

Related

Two articles about Afghanistan that especially made me sad:

“A Vast Criminal Racket”: Sebastian Junger on How the U.S. Corrupted Afghanistan"

Assabiya Wins Every Time